I led the design of a touchscreen experience tailored for a large display at SIBOS, one of the world’s premier financial services events. Launched in 2023 and enhanced in 2024 with multilingual support, the solution showcased key features and case studies to nearly 10,000 attendees, reinforcing our team’s innovation in interactive design.
Key Achievements:
• Engaged 2,500-5,000 attendees annually
• Implemented multilingual support (English/Mandarin)
• Optimized performance through advanced prototyping techniques
• Maintained EY's brand integrity while creating an intuitive user interface
Design Challenge
My team works closely with other teams within the firm. One team came to us needing a unique touchscreen experience for SIBOS 2023 in Toronto that could showcase case studies, videos, and infographics. The interface needed to be scannable and easy to navigate without losing the user's attention.
The initial build spanned two monitors. The following year, it was reduced to one monitor and required multi-language support, plus managing execution across time zoneswith teams in Austrailia and Beijing.
The main constraint: It needed to be fully built and run within Figma since there was no budget for development.
Solution
Developed a streamlined interface that simplified EY's complex service offerings
Implemented multilingual functionality for global accessibility
Resolved initial performance issues through advanced prototyping
Created comprehensive setup documentation for seamless on-site implementation
Technical Approach
Utilized Advanced Prototyping and Variables for performance optimization
• Designed responsive layout for large-scale touchscreen display
• Developed flexible interface supporting multiple language switches
Skills Used
Accessibility
Adobe Suite
Prototyping
GenAI
UI Design
HTML/CSS
User-centered Design
Information Architecture
User Research
Interaction Design
UX Design
JavaScript
Mixed Reality
Outcome
For the 2023 version, the user could tap into the area they were interested in and then use modals to quickly find the information they wanted to digest. For deeper content like case studies, we included a paragraph summary and a QR code to scan and take the full version with them. The tricky part was keeping all information viewable on the top monitor for a comfortable viewing experience.
One drawback of the initial design was needing to build out an instance of each screen and interaction, then connect them all in Prototype mode. This caused slow load tiems but avoided any bouncing or visual bugs.
For handoff, I provided the Figma prototype link, which the event team loaded onto the monitors and mini PC on-site. I walked them through turning off "show hints" and created a detailed document explaining how to present the prototype as if it were a developed product. I stayed on-call until they confirmed everything was running smoothly.
In August 2024, the team came back asking for a new version for SIBOS Beijing. Using Figma's newer features, Variable and Advanced Protoping, I adapted the original design to new dimensions and drastically reduced the number of screens, which shortened load times significantly. Most of the team was overseas, so our communication was asynchronous. I relied on them for key translations as we got closer to the event.
The 2024 experience was interacted with by around 2,500 to 5,000 visitors across 190 countries.
You can view the experience here.
Impact
These projects were a success in showcasing the firm's payments expertise. Internally, they opened the door for my team to take on similar projects for teams working with Microsoft, NVIDIA, and others. Each new iteration builds on the learnings and framework established in 2023.
