Enterprise UX

Touchscreen Experience

SIBOS attendees are senior banking and fintech professionals with limited time on the show floor. At a busy conference booth, they needed to quickly find relevant content—whether a case study, service overview, or video—without getting lost in complexity or committing to a long interaction. The challenge was not simply to make a large touchscreen look good; it was to capture attention, communicate EY’s payments expertise, and help users leave with information they could act on.

The experience also had to run entirely in Figma because there was no development budget, while supporting bilingual content and event staff working across time zones.

Role: Design Lead | Cross-functional Project Leadership
Client: Ernst & Young, LLC
Location: Beijing, China (2024)
Completion Date: October 21, 2024

Key Achievements:
• Delivered a production-ready Figma prototype without external development resources, deploying it across two global events

• Led the localization strategy for APAC markets, coordinating asynchronous collaboration across Australia, China, and North America

• Architected a scalable component framework that reduced screen count and improved load times between the 2023 and 2024 builds

• Created deployment documentation that enabled non-technical staff to set up and run the experience on-site

Skills Used

Interaction Design

Prototyping

Information Architecture

Accessibility

Localization

Discovery

Because I had worked on the 2023 experience, I understood the existing flow and the team’s goals. For the 2024 version, new Figma features—including Local Variables and Advanced Prototyping—allowed us to reduce design debt and prototype bloat, cutting the delivery timeline from three months to one month. The project required approximately 60 hours of design work end to end.

The main challenge was meeting the project’s bilingual requirements while collaborating asynchronously with the client team overseas. We initially used Figma AI to translate key parts of the kiosk, then reviewed and refined the translations with the team to ensure accuracy.

Solution

Developed a streamlined interface that simplified EY’s complex service offerings

Used boolean Local Variables to control modal content from a shared base modal, allowing information to appear or hide as users interacted with each tile

Implemented bilingual functionality to support the event’s international audience

Resolved initial performance issues through Advanced Prototyping

Created comprehensive setup documentation for on-site implementation

Worked closely with colleagues in China to verify translations and account for cross-cultural design considerations.

Process

Used Local Variables and Advanced Prototyping to reduce prototype complexity and improve performance

• Designed a responsive layout for a large-scale touchscreen display

• Built a flexible interface that supported multiple language states

Outcome

For the 2023 version, users could select the topic they wanted to explore and use modals to quickly find relevant information. For deeper content such as case studies, we included a short summary and a QR code so attendees could continue reading after leaving the booth. The main challenge was keeping the content comfortable to view on the upper monitor.

One drawback of the initial design was that every screen and interaction had to be created as a separate instance and connected in Prototype mode. This led to slow load times, even though it avoided visual bugs and unwanted transitions.

For handoff, I provided the Figma prototype link, which the event team loaded onto the monitors and mini PC on-site. I walked them through turning off “show hints” and created a detailed document explaining how to present the prototype as a finished product. I stayed on call until they confirmed everything was running smoothly.

In August 2024, the team asked for a new version for SIBOS Beijing. Using Figma’s newer Variables and Advanced Prototyping features, I adapted the original design to the new dimensions and substantially reduced the number of screens, which improved load times. Because most of the team was overseas, our communication was asynchronous; I coordinated with colleagues in China to review the key translations before the event.

The bilingual experience reached 10,000+ attendees across 190 countries. The timeline was cut from three months to one, with approximately 60 hours of design work.

Impact

These projects successfully showcased the firm’s payments expertise. Internally, they opened the door for my team to take on similar work for clients including Microsoft and NVIDIA. Each iteration built on the learnings and framework established in 2023.

Approximately 2,500 to 5,000 visitors from 190 countries interacted with the 2024 experience.

Impact

Explore the File

overlapping UI elements of the touchscreen experience showing a mix of modals and case studies