I led the design of a touchscreen experience tailored for a large display at SIBOS, one of the world’s premier financial services events. Launched in 2023 and enhanced in 2024 with multilingual support, the solution showcased key features and case studies to nearly 10,000 attendees, reinforcing our team’s innovation in interactive design.
Key Responsibilities:
• Engaged 2,500-5,000 attendees annually
• Implemented multilingual support (English/Mandarin)
• Optimized performance through advanced prototyping techniques
• Maintained EY's brand integrity while creating an intuitive user interface
Design Challenge
Create an accessible, engaging touchscreen experience for a diverse global audience, balancing complex product communication with user-friendly design on a large-scale display.
Solution
• Developed a streamlined interface that simplified EY's complex service offerings
• Implemented multilingual functionality for global accessibility
• Resolved initial performance issues through advanced prototyping
• Created comprehensive setup documentation for seamless on-site implementation
Technical Approach
• Utilized Advanced Prototyping and Variables for performance optimization
• Designed responsive layout for large-scale touchscreen display
• Developed flexible interface supporting multiple language switches
Skills Used
Accessibility
Adobe Suite
Prototyping
GenAI
UI Design
HTML/CSS
User-centered Design
Information Architecture
User Research
Interaction Design
UX Design
JavaScript
Mixed Reality
Outcome
The 2023 version of the experience had some performance issues, mainly slow load times due to how it was built. In 2024, we fixed that by using Advanced Prototyping and Variables, which not only sped things up but also made it easier to switch between Mandarin and English when needed.
In the initial design, using two large displays made it tricky for users to scroll through and see all the content at once. We addressed that in the follow-up design, optimizing the layout for a smoother experience.
To make sure everything ran smoothly on-site, I put together a detailed Word doc explaining how to set up the prototype on the local device, so it worked just like a finished piece. While the setup process was pretty solid, I stayed on-call for minor tweaks like updating QR codes or adding new materials in multiple languages.
The touchscreen experience ended up being a hit, with around 2,500 to 5,000 visitors engaging with it each year at SIBOS.
You can view the experience here.
