Led cross-functional design for touchscreen kiosk deployed at SIBOS 2024 with multi-language support for SIBOS 2024 (Beijing, China), reaching ~10,000 attendees. Built entirely in Figma with zero development budget, leveraging Advanced Prototyping to deliver production-ready interactive experiences.
Key Achievements:
• Delivered production-ready touchscreen interface with no external dev resources, deployed across two global events
• Championed localization strategy to expand reach into APAC markets, coordinating asynchronous collaboration across Australia, China, and North America
• Architected a scalable component framework that reduced screen count and load times significantly between 2023 and 2024 builds.
• Created deployment documentation enabling non-technical staff to set up and run the experience on-site without support.
Skills Used
Design Challenge
SIBOS attendees are senior banking and fintech professionals with limited time on the floor. At a busy conference booth, they need to quickly surface relevant content, whether that's a case study, service overview, or a video, without getting lost in complexity or committing to a long interaction. The challenge wasn't only building something that looked good on a large touchscreen but designing an experience that would capture attention, communicate EY's payments expertise, and enable the to user to walk away with impactful information.
Added constraints were the entire experience was required to run within Figma (no development budget) with full bilingual support for the event staff across time zones.
Discovery
Having worked on the experience for SIBOS 2023, we had an understanding of the experience flow the team wanted to utilize. However with the advent of Local Variables and other new features in Figma, we were able to leverage them to reduce design debt and overall bloat cutting the delivery time from 3 months to 1 month which comes to about 60 hours of design work end-to-end.
The main hurdle the team had to consider was how we were going to approach the bilingual requirements for the project. As the client team was overseas we worked asynchronously and conferred over email. Initially using Figma AI to translate key parts of the kiosk, these were later adjusted by the team to ensure accuracy.
Solution
Developed a streamlined interface that simplified EY's complex service offerings
Utilized Local Variables (booleans) to control modal information by having a base modal with the information showing/hiding as the user interacts with each tile.
Implemented multilingual functionality for global accessibility
Resolved initial performance issues through advanced prototyping
Created comprehensive setup documentation for seamless on-site implementation
Worked closely with colleagues in China to ensure translations were accurate while adhering to cross-cultural design norms.
Technical Approach
Utilized Advanced Prototyping and Variables for performance optimization
• Designed responsive layout for large-scale touchscreen display
• Developed flexible interface supporting multiple language switches
Outcome
